Before you pick up a bottle of drink from a stall, have you ever wondered what went behind the making and packaging of this product? Mind you, there are many people involved and lots of decision-making to be done before a new drink product will be launched.
About 30 students from Dunearn Secondary School attended the beverages sensory evaluation workshop conducted by Scientific Officers from Fraser and Neave (F&N) Limited, Corporate R&D. In this workshop, students learnt what sensory evaluation is and why it is important for the food and beverage industry. Interestingly, students also gained an overview on sensory science and sensory in psychology topics so as to understand the consumer behaviour.
Hands-on activity for Dunearn Secondary students to experiment at the F&N beverages sensory evaluation workshop.
After some insightful sharing by F&N personnel, students get to form their groups of six. Half of the team worked on drink research and development, while others on marketing the new product! They created their own drink products applying what they had just learnt. After some tasting and evaluation of the unique drinks, results were collected and analysed. The data were then compiled and compared across different drink profiles. The workshop finally ended with a career sharing session with the students.
Students create their unique drink to be tasted and evaluated by the class.
A team presenting their marketing strategy on their new drink creation!